We help cultural attractions grow visitation.
Marketing for Cultural Attractions
Attend is a media planning and buying firm that works exclusively with gardens, zoos, aquariums, and museums.
Experience
Cultural attractions are different.
We believe strong visitation and revenue supports the entire institution, from mission impact to memberships, donors, and community engagement.
Our work focuses on the marketing that makes that growth possible.
Amplified Influencer Marketing
Authentic content that drives visitation
How We Help
Influencer partnerships help cultural attractions show the experience through the eyes of real visitors. We focus on creators who produce compelling content, then amplify that content through paid media to reach the right audiences.
Full Media Planning and Buying
A disciplined media strategy
How We Help
We plan and buy paid media designed to drive visitation. Our approach prioritizes channels that create market awareness and supports them with targeted digital media that converts interest into ticket purchases.
Google Ad Grant Management
Maximizing your $10,000 monthly grant
How We Help
Many cultural attractions leave significant value on the table with Google Ad Grants. We structure campaigns to capture high-intent searches, control messaging, and promote key experiences and events.
How Our Approach Drives Visitation and Revenue
Case Studies
Atlanta Botanical Garden
Detroit Zoo
Atlanta History Center
Mendocino Coast Botanical Gardens
Resources for Cultural Attraction Marketers
Free Resources
We regularly share tools, ideas, and insights for marketing leaders at cultural attractions. Explore our media planning guide, listen to the Marketing Attractions Podcast, or learn how institutions can make better use of the Google Ad Grant.
Media Planning Guide
A practical framework for planning paid media at cultural attractions. The guide introduces the rules we use to help institutions focus their budgets and drive stronger visitation.
Marketing Attractions Podcast
The Marketing Attractions Podcast features conversations with marketing leaders from gardens, zoos, aquariums, and museums about the ideas and strategies shaping cultural attraction marketing.
Attend Google Grant
Each year, we select one cultural attraction to receive a fully managed Google Ad Grant reset at no cost. The program helps institutions restructure underperforming Grant accounts and build a stronger foundation for future campaigns.